An outline marketing plan for the next year for Atlantic Quench 304 Essay

An outline marketing plan for the next year for Atlantic ease 304 - Essay Examplemarket.Theoretical frameworks of Porters five forces, Ansoff Matrix and Marketing Communication change integrity has been used in this paper. The paper suggests that AQC must continue with its quest of new product development earlier focusing on healthy products for consumers. A slightly high price can be supercharged from the consumers if they assume that the products provide functional value.The global produce succus industry is also facing a number of challenges from the health organizations in the developed countries regarding their fatty contents and the amount of sugar in these drinks. It has thence become difficult for growth succus companies to retain their market share in face of fickle demand conditions. In this light, this paper makes an attempt to create a marketing plan for Atlantic abate Cranberries (AQC), a US based agricultural cooperative which have pioneered in the production o f canned fruit juices.AQC had a s offset but steady beginning in 1930s. It started as a cooperative which was initially controlled by three farmers from New Jersey and Massachusetts. Presently the company is the top player in the U.S. fruit juice market. The success story of AQC had been strong even in the United Kingdom ever since its creation in the U.K. market.This report provides an elaborate marketing plan for AQC in the next one year so that the company can increase its market share in the U.K. The government of the U.K. is trying to introduce measures to stretch obesity and fruit juices are items which contains high volume of saturated sugar. However, Atlantic Quench produces drinks with very low sugar content and low calories that provide chances of growth in the U.K. markets.The market conditions in the U.K. fruit juice industry are quite dynamic. An estimated growth of 10% has been noted in the value of fruit juice markets including the smoothies. Despite the